Who we are.
Catalyst was founded in 2022 by father-and-daughter team Paul and Lydia, bringing together two generations of marketing insight.
Paul’s experience, rooted in the early 1990s, provides a foundation built on strategy, storytelling and long-term brand value. Lydia’s expertise reflects the digital era - where attention, performance and adaptability define success. Together, they created Catalyst to connect the best of both worlds.
More than a name, Catalyst represents a way of thinking: purposeful, curious and focused on progress.
Our founders
Paul Bury
Co-Founder & ChairmanWith a career spanning back to the early 1990s, Paul brings depth, perspective and a clear understanding of what builds lasting brands. His experience across strategy, communication and leadership provides Catalyst with a strong foundation rooted in long-term thinking rather than short-term trends.
Paul plays a key role in shaping direction and maintaining the principles that guide how Catalyst works - ensuring clarity, consistency and a focus on outcomes that genuinely matter to clients.
Co-Founder & Managing DirectorLydia Bury
Lydia leads Catalyst with a clear focus on momentum, performance and relationships. With a deep understanding of the modern digital landscape, she bridges strategy and execution - ensuring ideas don’t just look good, but deliver measurable progress.
Known for her direct, considered approach, Lydia works closely with clients to understand their ambitions and translate them into marketing that drives growth, strengthens visibility and stands out in competitive markets.
Our team of in-house specialists
Our work is delivered by a team of in-house specialists spanning strategy, digital, content and performance, working closely with our founders on every project. This structure allows us to think holistically, maintain control at every stage, and ensure consistency, quality and measurable progress for our clients.
