Waterside Dental
Service areas: Digital Strategy, Lead Generation, Paid Social Campaigns, Google Ads Campaigns, Email Marketing, Content Creation.
The Challenge
Waterside had a strong local reputation, but needed to increase visibility for specialist treatments and drive consistent patient enquiries in an increasingly competitive local market.
The challenge was turning awareness into measurable bookings and revenue - without losing trust or clinical credibility.
Our Approach
We delivered a joined-up digital strategy combining content, video, paid social and Google Ads. Campaigns focused on patient education, clinician-led video and clear treatment messaging - supported by targeted lead-generation activity around key moments such as Smile Month and specialist open days.
Everything was designed to reduce friction, build confidence and convert interest into action.
The Result
Waterside’s digital presence now drives consistent, high-quality patient enquiries. Social engagement increased by 200%, while a single £3k Smile Month campaign generated £65k in revenue.
Ongoing activity has produced circa £500k+ in lead value, firmly establishing Waterside as a trusted local choice for specialist dental treatments and delivering commercially meaningful growth through digital channels.
